Built Exclusively For Agencies
YOUR CLIENTS.
YOUR AGENCY.
OUR CAPABILITY.
Your clients want more. You don't have to build it all yourself.
Ads Runner gives independent agencies access to specialist programmatic capability, without having to permanently build the people, technology and infrastructure themselves.
The Opportunity
YOUR CLIENTS WANT MORE.
YOU DON'T HAVE TO BUILD IT ALL YOURSELF.
Ads Runner exists exclusively for agencies, so the capability you build with us stays yours to offer. That means retaining clients whose needs have outgrown your specialist capability, pitching for bigger briefs without committing to headcount before the work is won, and capturing more of the value in every client relationship instead of losing it elsewhere.
It also means less risk sitting on your books: no recruitment, utilisation or retention exposure, and the ability to flex specialist resource up or down as client demand changes, rather than carrying it permanently.
Build the opportunity before you build the overhead.
Why Ads Runner
ACCESS ISN'T EXPERTISE.
Programmatic technology has become easier to access. Trading it well hasn't.
The platform executes the decisions. The expertise is knowing which decisions to make.
"What's being decided by the platform, and what's being decided by a person?"
What We Run
WE RUN ADS. PROPERLY.
Programmatic
Programmatic is our specialist centre of gravity, from strategy and planning through to activation, optimisation, measurement and reporting. We also support paid search, paid social, measurement and advisory work where an agency needs it.
See the full capability →
The Relationship
THE TEAM BEHIND YOUR TEAM.
Your clients. Your relationships. Your agency. Ads Runner provides the specialist programmatic capability behind it.
Operating Model
MORE CAPABILITY. WITHOUT MORE PERMANENT OVERHEAD.
Your client. Your strategy. Your relationship. Ads Runner provides the specialist capability behind it, at the level that fits where your agency is now.
RUN IT.
WHITE-LABEL TRADING DESK
We operate behind your agency as its programmatic capability, white-labelled where required, with senior accountability throughout.
SUPPORT IT.
EMBEDDED CAPABILITY
We work alongside your existing team to fill capability or capacity gaps, inside your own workflows and reporting.
BUILD IT.
CONSULTING & ADVISORY
We help you develop more of this capability yourselves, from audits to training and technology evaluation.
Ads Runner isn't trying to make your agency permanently dependent on it. Engage at the level that fits where you are now, and where you want to go.
See how engagements work →Commercial
CAPABILITY FIRST.
COMMERCIAL UPSIDE SECOND.
A commercial model designed to help your agency grow. Generous agency fees give you room to create additional revenue today, while you build capability and opportunity for the future.
Ask us about agency terms →Measurement
MEASURE WHAT REALLY MATTERS.
Useful, decision-oriented reporting. Dashboards you can present with confidence, or white-label as your own.
Strategic Review
DO YOU REALLY KNOW WHAT'S DRIVING GROWTH?
Good reporting tells you what's happening in the media. It doesn't always tell you whether those results are translating into growth for the client's business.
Ads Runner can separately scope a strategic performance review that looks beyond the platform, to help answer:
Proof
PROOF, NOT PROMISES.
Looking beyond the last click.
The Question
Was programmatic actually driving Nissan New Zealand's sales, or just taking credit for demand that already existed?
What We Found
Customers exposed to programmatic media went on to convert organically, through channels that got the credit instead.
The Result
A 17% organic conversion lift for test-drive bookings when programmatic was part of the customer journey.
"It was the same problem reporting always has. Platform metrics alone were undervaluing what the media was actually doing."
Why it mattered: the result demonstrated programmatic's role beyond direct attribution, creating and influencing demand that other channels may ultimately convert. The lesson mattered more than the number.
See the full case studies →What Our Agency Partners Say
"Greg and Ads Runner slot seamlessly into our team, giving us additional capability, credibility and senior strategic expertise across New Zealand. Whether he's working directly alongside us or completely behind our brand, Greg operates as an extension of our business. It gives us access to a level of capability we simply don't need to build permanently in-house."
Kris McFarlane
CEO, HTMG
"Ads Runner gives us access to programmatic capability and expertise that would be difficult to build in house. Greg and the team are easy to work with, responsive and reliable, and operate as a seamless extension of our agency."
Noel Sorensen
ADZ Power
YOUR CLIENTS. YOUR AGENCY. OUR CAPABILITY.
LET'S RUN SOME ADS.