Programmatic Media Platforms and Indemnities Statement

Programmatic Buying & Technology

Ads Runner operates as an independent media consultancy and buying agency, using a range of programmatic technologies, including DSPs, SSPs, DMPs and ad verification tools.

We buy media across Programmatic Guaranteed, Private Marketplace (PMP), Unreserved Fixed Rate (UFR) and Open Exchange (RTB) environments, following best-practice standards.

Curated Inventory & Fixed Price Arrangements

To support brand safety, media quality and campaign outcomes, Ads Runner may use curated media deals or managed service arrangements, including fixed-price, non-reconcilable inventory accessed through third-party platforms or partners.

All such activity will be outlined in a media schedule for approval by an authorised client representative prior to campaign setup, management and optimisation.

Post-campaign, Ads Runner may verify delivery, media quality and cost as invoiced. However, neither Ads Runner nor its clients have audit rights over underlying buy rates, mark-ups or supplier margins for these arrangements unless expressly agreed otherwise in writing.

Quality and Performance Disclaimer

Ads Runner takes all reasonable steps to support campaign quality and brand safety but cannot guarantee specific results, performance, viewability or inventory quality.

Campaign outcomes may depend on factors beyond our control, including market conditions, creative, competition, audience behaviour, inventory availability and platform algorithms.

Indemnity and Commercial Terms

By engaging Ads Runner, you agree to indemnify and hold harmless Ads Runner, its directors, employees and agents from claims, damages, liabilities, costs or expenses arising from or in connection with the media services provided, except where such claims arise directly from Ads Runner's negligence or wilful misconduct.

Ads Runner values transparency and the trust of our clients. Audit or commercial review rights may be made available to clients operating under a formal contract where such provisions are expressly agreed.

For ad hoc or non-contracted campaigns, we are unable to provide audit or commercial review access due to the operational and administrative resources required.

Ads Runner may at times use curated or fixed-price media arrangements through third-party vendors to support brand safety, access particular inventory or audiences, or achieve specific campaign outcomes. In these circumstances, reporting and invoicing may reflect the overall cost and verified delivery of the curated campaign rather than underlying supplier costs or margins.

Similarly, where Ads Runner sources bundled or aggregated media placements from trusted partners, including to access premium inventory, exclusive audiences or fixed-outcome arrangements, reporting and invoicing will reflect the total campaign cost and verified delivery without necessarily providing a breakdown of individual inventory costs, supplier buy rates or partner fees.

All services are provided strictly as outlined in the approved media schedule.

Disclosure

Ads Runner is fully independent and has no ownership or contractual affiliation with any media publisher or supplier that would compromise its independence.

We act in the interests of our clients when planning, recommending and executing media activity.