How We Work
THE GOAL ISN'T DEPENDENCY. IT'S CAPABILITY.
Not every agency needs to build a trading desk. Ads Runner can work entirely behind your agency: your client, your strategy, your relationship, our capability.
RUN IT.
WHITE-LABEL TRADING DESK
Ads Runner operates the programmatic capability behind the agency. This may include strategy, planning, activation, optimisation, measurement, reporting and white-labelled client support where appropriate.
SUPPORT IT.
EMBEDDED CAPABILITY
Ads Runner works alongside existing agency capability. This can include specialist trading support, technology guidance, campaign architecture, troubleshooting, measurement, processes or additional execution capacity.
BUILD IT.
CONSULTING & ADVISORY
Where appropriate, Ads Runner can help an agency develop greater internal capability, including technology, process, workflow and team development.
The objective is not permanent dependency. It is helping the agency develop the capability appropriate to its ambition.
Run It · White-Label Trading Desk
Your client. Your strategy. Your relationship. Our specialist capability.
FULLY BRANDABLE
All reporting and communication delivered under your agency's own brand.
INTEGRATED WORKFLOW
We plug into your existing briefing process and reporting cadence.
DIRECT SPECIALIST CAPABILITY
Senior specialists trade the platforms directly, with no intermediary layer.
SENIOR ACCOUNTABILITY
One senior point of contact for both strategy and execution.
SCALABLE CAPACITY
Ramp up for new business, or wind down again when you don't need it.
Ads Runner can operate invisibly behind the agency where required.
Agency Partners
What working behind an agency actually looks like.
"Greg and Ads Runner slot seamlessly into our team, giving us additional capability, credibility and senior strategic expertise across New Zealand. Whether he's working directly alongside us or completely behind our brand, Greg operates as an extension of our business. It gives us access to a level of capability we simply don't need to build permanently in-house."
Kris McFarlane
CEO, HTMG
Support It · Embedded Capability
Working alongside your existing team.
- Filling specialist capability gaps
- Adding senior specialist resource
- Supporting pitches and new business
- Adding capacity during busy periods
- Strengthening existing media capability
- Working inside your existing workflows and reporting
Build It · Consulting & Advisory
Building more of the capability yourselves.
- Agency media audits
- Programmatic practice reviews
- Trading desk design
- Measurement frameworks
- Team mentoring and training
- Technology evaluation
Commercial Terms
CAPABILITY FIRST. COMMERCIAL UPSIDE SECOND.
A commercial model designed to help your agency grow. Generous agency fees give you room to create additional revenue today, while you build capability and opportunity for the future.
Ask us about agency partner terms →