What We Run
WE RUN ADS. PROPERLY.
Programmatic is our specialist centre of gravity. From strategy and planning through to activation, optimisation, measurement and reporting.
Programmatic
The core of what we do.
The Judgement
Running properly means good decisions in every environment, not just access to it.
In video, CTV and BVOD, that's completion, frequency and context working together rather than reach for its own sake. In display, audio and digital OOH, it's inventory quality, viewability and audience relevance doing the work a low CPM can hide.
It's all underpinned by the audience and data strategy that decides who any of it should reach in the first place, and none of it runs in isolation. Strategy sets the direction, activation puts media to work, optimisation keeps adjusting as results come in, and measurement tells you whether it's actually working, for the client's business, not just the campaign.
Supporting Capability
Broader support, where an agency needs it.
Programmatic stays the specialist centre of gravity. These sit alongside it, not in place of it.
PERFORMANCE
Paid Search and Paid Social, run to support the programmatic strategy rather than as a separate offer.
MEASUREMENT
Analytics, reporting, attribution and the measurement frameworks that connect media activity to what a client's business actually needs to know.
ADVISORY
Media audits, technology evaluation, trading desk design, and training and mentoring for an agency's own team.
Technology
THE TECHNOLOGY FOLLOWS THE REQUIREMENT.
Ads Runner isn't built around selling one DSP. Technology selection follows the client, the campaign, the audience, the inventory and the trading requirement, never the other way around.
Platform Access Includes
Technology access, selected on merit for each brief, not a fixed partner list.